The global functional beverage market was worth $102bn in 2020, and growth is predicted at a CAGR of 3.2%, but how can brands make their products stand out in an increasingly crowded market? 1 June 2 Juneįunctional beverages: How to stay immune to the competition Global beverage alcohol is showing positive signs of recovery: expected to grow 2.9% in volume by the end of 2021 and return to pre-pandemic levels by 2023.
Global beverage alcohol volumes expected to recover from pandemic in 2023 SIRIO has identified hops, saffron, and hempseed oil as rising stars when it comes to ingredients that help support focus, mood and calm. The International Alliance of Dietary/Food Supplement Associations (IADSA) is underlining the link between inadequate vitamin D levels and a higher risk of falling with its online resource that highlights nutrition’s role in vulnerable populations.Ĭonsumers in the mood for natural mind-health solutions IADSA resource highlights vitamin D importance in wake of COVID-tackling role So how did it do this during the pandemic? 3 June 14 JuneĪ non-conventional start: How Coca-Cola launched Costa coffee products during the pandemicĬoca-Cola Hellenic Bottling Company was the first Coca-Cola bottler to bring a new range of Costa products to the market at scale last year. Tweaking the gut microbiome via a faecal microbiome transplant (FMT) may be worth further study as an approach to regulate the immune system in COVID-19 patients, researchers speculate. 9 Julyįaecal microbiota transplants may influence COVID-19 severity, suggest researchers Research commissioned by EIT Food has found that young Europeans want an overhaul of how they access, discuss and learn about healthy food. Research reveals Gen Zs want healthy snacks that prioritise their mental health instead of calories Healthy plant-rich diets associated with lower COVID-19 riskĭoes diet impact risk and severity of COVID-19? Tapping into the rising consumer interest in mental health is about so much more than adding some magnesium to the mix so brands that want to win in this space will need to offer a value proposition through much more than just their products. Mintel: How to make it in the mindful market Emulsifiers, stabilisers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibres (sugar, starches).
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